Shopping = shopping?

Sorry, this concept is outdated, and the new consumer era has arrived with the rise of new generation consumers.
 
According to the latest data, the current group size of China's post-95s is close to 250 million. This group of new generations has an amazing consumption power, and the average monthly expenditure is close to the per capita monthly disposable income in 2015. What surprised many people is that 31% of the 95s prefer to go shopping in physical stores, while the proportion of those who choose to go to stores after 80s and 90s is higher, 34% and 33% respectively.

 
Why is the enthusiasm of young people for physical stores not so much when online shopping is so developed?

We can get a glimpse of the labels of these major consumer groups:

Understand life, pursue individuality, and be passionate about novel experiences.

Different from the concept of consumption of the parents, the new generation of consumers put forward higher requirements: fun, interesting, able to meet social needs, providing a personalized, digital experience. In this new era of retail dominated by younger groups, it is clear that all offline entities are no longer a simple physical trading venue, but a lifestyle experience space, a lively and interesting social interaction space. According to the survey results, “store display/ambience” is the first choice for the brand after 95, so creating a deep immersive experience scene for consumers has become an important innovation direction for physical stores.

Fashion-oriented physical stores that have always been the pioneers of the trend have begun to play new tricks on the scene construction, using digital signage to move the top fashion show to the store, making customers feel like they are in the big show party, bringing a new immersion and interactive experience. .
 

 For the customers who have seen the brand Gao Dingxiu, the models have a vivid impression on the T-stage wonderful performances of hundreds of thousands of dollars. Now, when he is in the brand to create a deep experience environment, you can feel To a gas field similar to the T-stage of the show, from the psychological cognition, he feels that there is a connection between himself and the brand. The show is at the same time, and he can immediately transform into a model and feel the fashion charm.  

Why digital signage is the best choice for building consumer scenes in the new retail era? From the survey data, we can understand that the new generation of consumers prefer the more vivid and vivid way of communication, and the intelligent digital signage becomes the perfect offline output window. Take Meite's smart digital signage solution as an example, supporting a variety of media elements including audio, video, live streaming, pictures, web pages, etc., more in line with the way young consumers receive information.

 
In addition, the use of AI as a digital signage, combined with the model, gives the brand more space to showcase its products. For example, based on the RK3288 and RK3399 series of artificial intelligence hardware platforms, smart digital signage solutions can achieve accurate face recognition and data statistics. When the new season is put on the shelves, you can create a mini show for the main push, attracting customers' attention with the model + all-round video display.

When the customer stops to watch the fashion blockbuster, the digital signage will automatically capture the viewer's face information, and through the face recognition technology, accurately calculate the male and female attributes and age of the individual passengers who enter the store at any time, the accuracy of the male and female attributes. At 99.5% or above, the age accuracy is over 90%, the error is no more than 3 years old, and the statistics of passenger flow and duration of stay are automatically counted. The brand can adjust the store display and marketing strategy more scientifically based on these data to maximize sales.  

 
In the new retail era, “change” is eternal, and dividends belong only to enterprises that are good at innovation and take advantage of the trend. Innovative experience consumption and innovative commodity consumption will become the core driving force for consumption growth, and the wisdom of upgrading in stores will be large. Under the trend, the combination of smart display and smart retail has become an important development direction. This is also the reason why Mattel is optimistic about smart retail, focusing on empowering stores and providing platform-level overall solutions.