In the context of Internet user traffic becoming saturated, the media advertising market, which is dominated by elevator media and cinema video media, is ushering in a new phase of growth. Among them, elevator media has become a line with the advantage of multi-scenario coverage. The core strength of the media has affected the mainstream consumer groups in China. Estimate the number of elevators that are not suitable for delivery by the number of elevators installed in each elevator. The increments of advertising grids for building elevators in 2017-2020 are about 172, 188, 204, and 2.2 million, respectively, and the annual growth rate is 8-9. %between.

The development prospects of elevator media are very optimistic, but in the process of rapid market growth, the problem of elevator advertisements harassing people being complained is often reported in the newspapers. The resistance from the public will affect the development of the elevator advertising market to a large extent.

 

To solve the problem, we need to see the essence of the problem through the appearance:

The answer is no, because the elevator is a unique space that is narrow and closed. In this typical closed space, people tend not to communicate in the elevator. This is an instinct to avoid conflict, and in a boring space, the elevator Advertising can avoid embarrassment. Therefore, people are not completely excluded from elevator advertising. What really plagues the public is the bombing of advertisements that are irrelevant.

Then we can come up with a truly effective solution to achieve a triple win for the ladder business, the public, and the propert

The best way to solve the problem of advertising harassment is to accurately push based on face recognition technology. Elevator digital signage is equipped with face recognition technology, which automatically captures face images, and locates 21, 106, and 240 key points through millisecond level eye, mouth, nose contour, etc., and obtains image data including gender, age, etc., with high accuracy. 99.53%. According to the identified face attributes, the elevator digital signage switches the more targeted program content in real time, avoiding the annoyance caused by irrelevant information to the audience.

Diversified services are a new concept in the IoT model and an important part of achieving a win-win situation. Specifically, it expands the original single advertising function of elevator digital signage, and combines various security technologies such as remote communication, real-time data analysis, perceptual computing, human body sensing, and face recognition to combine security monitoring functions with commercial advertising functions. To achieve an organic combination of security, public welfare, and commercial operations, to provide users with diversified services.

 

    One-button alarm

When the elevator fails, the trapped person can contact the emergency rescue personnel by clicking the alarm button of the terminal device at the first time.

    Comfort the video

At the same time as the trapped person alarms, the terminal device will automatically play a video such as an emergency guide that is trapped in the elevator to appease the trapped person.

    Visual intercom

Rescuers can directly initiate video intercoms through digital signage terminals in the elevators in the background.

    Alarm recording

When the terminal initiates an alarm, the system will enter the rescue camera state during the alarm process, and automatically generate an alarm video. The rescue personnel can view the alarm video of the corresponding time through the background.

Floor display

Support floor display, integrate the uplink and downlink digital information or voice information of the elevator into the multimedia publishing system, and display the elevator uplink or downlink and the stay floor on the display terminal while publishing the multimedia advertisement.

After the security monitoring function is combined with the commercial advertising function, the management background of the elevator digital signage needs to support the same platform operation and maintenance management of the ladder enterprise and the property company, that is, the ladder enterprise is responsible for the operation management of the commercial advertisement, and the property company is responsible for the elevator. Safe operation and maintenance management, real-time release of public information such as water and power failure notice, extreme weather warning, and elevator safety management, including one-button alarm and visual intercom.

With the development of the third- and fourth-tier cities and the return of the population of the first-tier cities, the advertising value of the media in the third- and fourth-tier cities has increased, and the market space of the tens of billions of dollars has yet to be explored. The elevator media industry is in the midst of a dividend, and the ladder is realized by technology. The three wins of media companies, the public and the property will promote the development of the industry and will become the consensus and choice of the industry.