Digital signage has been called "Fifth Media" since its inception and is an important part of offline media. With the advancement of technology, digital signage has evolved from a single picture to support video, pictures, audio, web pages, documents. , weather, time, mixed broadcast, HDMI IN, APK and other program elements, can also support human-computer interaction, so it has become the main carrier of outdoor advertising. However, digital signage has not always had the same problem as other outdoor media. It is impossible to track the effectiveness of advertising. At most, it can only be a rough estimate of value. People cannot accurately measure the effectiveness of advertising media.  

 
Nowadays, this problem finally has an effective solution. The application of face recognition technology in digital signage makes it possible to monitor the effectiveness of outdoor advertising.
 
Let us introduce how face recognition technology monitors the effectiveness of advertising by taking [Fact Recognition Based on Face Recognition and Passenger Flow Statistics Solution] as an example.  



 After the viewer enters the identification area of the digital signage, the digital signage camera will automatically capture the face and transmit the face information to Vision's artificial intelligence motherboard to perform attribute detection (including gender and age) and analysis of the face information. The system automatically records the visit time. When the face leaves the recognition area, the system will automatically count the duration of the stay, and the report will be automatically generated in the background.
 

Retention time

Resident duration: Statistics on the distribution of the duration of a single passenger flow in the total passenger flow from the camera to the departure time. You can quickly query by the most recent day, the last week, the most recent month, the most recent season, and the most recent half year.
 
According to the time period, you can check the total passenger flow, yesterday's comparison (displayed by increasing or decreasing percentage), the total proportion of men and women, age distribution statistics; support for less than 1 minute, 1-3 minutes, 3-5 minutes, 5 minutes or more The statistical analysis of the resident time distribution is performed in four time periods. The pie chart only shows the time period with statistical data, and the no data time period is not displayed. Click the pie chart to display the total flow, gender and age distribution information of the selected pie chart.

 
Real-time passenger flow statistics

Real-time passenger flow statistics: Displays real-time passenger flow statistics for each hour of the 24-hour period.
 
You can view the current total passenger flow today, yesterday's comparison (displayed by increasing or decreasing percentage), the total proportion of men and women, age distribution statistics; put the mouse in the corresponding time period, showing the current passenger flow total, male and female total Proportion
And through the terminal grouping on the left side, the passenger flow statistics of the group and the passenger flow statistics of a single terminal are checked.
 

Passenger flow trend

Passenger flow trend: According to the latest day, week, month, season, half year, year, and year, the statistics of passenger flow trends can be queried, and the trend of passenger flow can be visually seen through the line chart.

Contains the total amount of passenger flow in the selected time interval, yesterday's comparison (displayed by increasing or decreasing percentage), the total proportion of men and women, age distribution statistics; can view the total number of passengers in the display time interval, the total proportion of men and women; The terminal group on the left side checks the passenger flow statistics of the group and the passenger flow trend of a single terminal.
 
 
Based on face recognition technology, Meite can help advertisers to learn more scientifically and intuitively how many people are watching the ads, whether they have read the complete advertising information, what groups are interested in advertising, and whether they are interested in the target. The group is consistent, so that the effect of the advertising media is perfectly measured, and the pain point of the outdoor advertising industry is solved.  
 
In fact, with the help of Meite's [Face Recognition Based on Accurate Promotion and Passenger Flow Statistics] solution, you can also count the flow of people in and out of shopping malls and stores, and help analyze the areas where consumers focus and stay, with reliable data. It provides continuous support for store planning, customer group diversion, product display optimization, store location selection, and invoicing management, and is an excellent boost for store optimization.